Bethsheba Mushama attends to her beadwork shop at the Maasai Market in Nakuru City on June 20, 2025. [Kipsang Joseph, Standard]
Bethsheba Mushama attends to her beadwork shop at the Maasai Market in Nakuru City on June 20, 2025. [Kipsang Joseph, Standard]
The beading industry has transformed from a marginalized craft into a vibrant sector within the creative economy, generating significant revenue through exports, empowering many artisans, particularly women and creating job opportunities.